GGA International

Product Range

Four varieties, four processes, one standard.

Nobody orders "Basmati". They order a variety, a process, a grain length and a tolerance sheet. This page is that conversation, written down.


What the process does to the grain

Two lots of the same paddy can arrive as very different rice. The variety sets the aroma and the potential length; the process decides how the grain behaves in the pot. Choosing the wrong grade for a market is the most common and most expensive mistake in a first order.

What the process does to the grain
RawDehusked and milled from aged paddy, with no heat treatment at any stage.The most fragrant and the most delicate. Greatest elongation on cooking, least tolerance for rough handling.Traditional retail, Gulf households, premium private label
SteamPaddy is steamed and dried before milling. No soaking, so no change of colour.Firm, separate, forgiving. Holds its length under commercial cooking and stays white.Foodservice, HORECA, retail wanting a white grain
SellaPaddy is soaked, pressure-steamed and dried before dehusking — parboiling proper.Hard and non-sticky, close to impossible to overcook. Nutrients driven out of the bran into the endosperm.Biryani houses, catering, high-volume Middle East and Africa
Golden SellaParboiled on a longer steam cycle, which sets the natural amber colour.The most robust grain we ship. Highest resistance to breakage in bulk cooking and re-heating.Institutional catering, buffet and quick-service supply

The four varieties

Each is milled to any of the four grades above. Card figures are for the milled product at despatch, not at intake.

1121 Steam Basmati

Renowned for its extraordinary grain length and distinct aroma after cooking.

Len8.35mm
Moist12.5%
Brk< 1%

1509 Sella Basmati

Versatile parboiled grain offering exceptional nutritional value and non-stick texture.

Len8.40mm
Moist12.0%
Brk< 2%

Traditional Basmati

The original heirloom variety with unmatched fragrance and authentic taste profile.

Len7.40mm
Moist13.0%
Brk< 1%

Pusa Golden Sella

Carefully parboiled for a beautiful golden hue and superior grain separation.

Len7.50mm
Moist12.0%
Brk< 2%
Specification at despatch, by variety
1121 Steam Basmati8.35mm12.5%< 1%Max 1.0%Max 0.5%NilMin 95%
1509 Sella Basmati8.40mm12.0%< 2%Max 1.5%Max 0.5%NilMin 95%
Traditional Basmati7.40mm13.0%< 1%Max 1.0%Max 0.5%NilMin 95%
Pusa Golden Sella7.50mm12.0%< 2%Max 1.5%Max 0.5%NilMin 95%

Packaging formats

Retail packs are printed to your artwork; bulk packs ship plain or stencilled. Every format below is available across all four varieties and all four grades.

Pack formats and materials
Retail1 kgBOPP laminate, vacuum brickSupermarket shelf, premium private label
Retail5 kgBOPP laminate, non-wovenThe volume retail pack in most markets
Retail10 kgBOPP laminate, non-wovenFamily and ethnic retail
Retail20 kgNon-woven, PP wovenCash-and-carry, small foodservice
Bulk25 kgPP woven, juteFoodservice, catering, repacking
Bulk50 kgPP woven, juteInstitutional supply, bulk import

Container loading

Loadability depends on pack size and whether the container is floor-loaded or palletised. The figures below are indicative for 50 kg PP woven, floor-loaded.

Container loading
20ft[19] MT
40ft[26] MT
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